Forbes reports you can convert 70% of the consumers from their loyal product with the thrill of the deal. How is this possible with traditional coupons converting less than 2/10 of a percent (0.16%)?
Author Archive for: jvezina
About Jim Vezina
This author has yet to write their bio.Meanwhile lets just say that we are proud Jim Vezina contributed a whooping 8 entries.
Entries by Jim Vezina
Part-time internship focused on financial analysis such as business modeling and valuations. This is a great opportunity to be part of a start up that is in growth mode with a wide variety of potential tasks.
BottleRoom 3 is an early stage start-up that is launching a revolutionary marketing service that’s going to disrupt the retail liquor industry using our app, IoT, big data, artificial intelligence, machine learning, and all the other hot tech startup buzz words. OK, actually we are using all the above and think we’re going to be […]
End caps are fantastic. They grab the customer’s attention. Get products noticed. Get products purchased. As long as the number of products on the end cap is managed so as not to overload the customer, it is extremely effective. Of course there’s always a downside.
It’s another sunny Thursday in Colorado. There’s just a couple of wispy white clouds in the blue sky and it’s so clear you can see a couple 14ers. Mary’s in the car running errands and thinking about the “Girl’s Afternoon Tea” tomorrow on her deck. She’s got to pick up a couple extra ingredients she […]
Joe is leaving work and gets a text from his wife.
My wife and daughter can happily go through a dozen stores, looking through the racks, trying things on and may or may not buy anything. In fact, if they even have something to get, they might end up coming back with something completely different. Talk about cross selling and increasing basket size. In liquor stores, […]
Loyalty programs seem like such a no-brainer. For any industry where the products and prices are similar, why wouldn’t a consumer go to the store where their purchases earn them something? Of course consumer feedback can provide clues that can help, but that’s not the real problem.