Musing on Browsing

My wife and daughter can happily go through a dozen stores, looking through the racks, trying things on and may or may not buy anything. In fact, if they even have something to get, they might end up coming back with something completely different. Talk about cross selling and increasing basket size.

In liquor stores, people want to try out new products – just look at the dramatic increase in breweries, distilleries and vineyards. But people typically buy their go-to products every time. Why?

Let’s look at the stats…

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Why haven’t loyalty programs worked for me?

Loyalty programs seem like such a no-brainer.  For any industry where the products and prices are similar, why wouldn’t a consumer go to the store where their purchases earn them something?

Of course consumer feedback can provide clues that can help, but that’s not the real problem.

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