...it's all about the personal recommendations

Sure you can walk into a liquor store, grab the usual, and be out the door. Nothing wrong with that for many people.

But...

A certain type of person wants more.

A certain type of person wants to try new things. Have variety in their life.

A certain type of person appreciates personal service. Not what's advertised to everyone, but offers just for for them.

A certain type of person is a BottleRoom 3 VIP. BottleRoom 3 provides that personal service.