Each semester the UCCS Business Innovation program selects businesses to partner with and creates student teams to focus on specific business challenges. This spring BottleRoom 3 has been selected and assigned one of the teams. Our project is to increase users, engagement and experiment with different channels, approaches and targeted demographic groups to optimize the acquisition process

Many suppliers successfully promote their products by doing in store events. They set up a table and speak with each customer about the brand and sell products right then and there. It is about capturing those customers right at the time of purchase. With changing restrictions some stores now do not allow these types of events. This is why BottleRoom 3 has created the Spotlyt deal.

Forbes reports you can convert 70% of the consumers from their loyal product with the thrill of the deal. How is this possible with traditional coupons converting less than 2/10 of a percent (0.16%)?

Loyalty (rewards) programs seem like such a no-brainer.  For any industry where the products and prices are similar, why wouldn't a consumer go to the store where their purchases earn them something?

And yet, no loyalty! 

The problem is you're asking the wrong question.

My wife and daughter can happily go through a dozen stores, looking through the racks, trying things on and may or may not buy anything. In fact, if they even have something to get, they might end up coming back with something completely different. Talk about cross selling and increasing basket size.

In liquor stores, people want to try out new products - just look at the dramatic increase in breweries, distilleries and vineyards. But people typically buy their go-to products every time. Why?

Let's look at the stats...