• My End Cap Pushes What I Need to Push

    End caps are fantastic. They grab the customer's attention. Get products noticed. Get products purchased.

    As long as the number of products on the end cap is managed so as not to overload the customer, it is extremely effective.

    Of course there's always a downside.

  • Musing on Browsing

    My wife and daughter can happily go through a dozen stores, looking through the racks, trying things on and may or may not buy anything. In fact, if they even have something to get, they might end up coming back with something completely different. Talk about cross selling and increasing basket size.

    In liquor stores, people want to try out new products - just look at the dramatic increase in breweries, distilleries and vineyards. But people typically buy their go-to products every time. Why?

    Let's look at the stats...

  • Why haven't loyalty programs worked for me?

    Loyalty (rewards) programs seem like such a no-brainer.  For any industry where the products and prices are similar, why wouldn't a consumer go to the store where their purchases earn them something?

    And yet, no loyalty! 

    The problem is you're asking the wrong question.

  • How to Get Consumers to Switch Brands - Forbes Reports 70% are Loyal to the Deal

    Forbes reports you can convert 70% of the consumers from their loyal product with the thrill of the deal. How is this possible with traditional coupons converting less than 2/10 of a percent (0.16%)?

  • Spotlyt Deal

    Many suppliers successfully promote their products by doing in store events. They set up a table and speak with each customer about the brand and sell products right then and there. It is about capturing those customers right at the time of purchase. With changing restrictions some stores now do not allow these types of events. This is why BottleRoom 3 has created the Spotlyt deal.

  • Beer for Joe - Cross-Selling for Bigger Baskets

    Joe is leaving work and gets a text from his wife. 

  • A Shopper's Story

    It’s another sunny Thursday in Colorado. There’s just a couple of wispy white clouds in the blue sky and it’s so clear you can see a couple 14ers.  Mary’s in the car running errands and thinking about the “Girl’s Afternoon Tea” tomorrow on her deck.  She’s got to pick up a couple extra ingredients she forgot for the appetizers and a few bottles of wine – including a Merlot for Stella. It’s always something with Stella.

  • UCCS Business Innovation Program


    Each semester the UCCS Business Innovation program selects businesses to partner with and creates student teams to focus on specific business challenges. This spring BottleRoom 3 has been selected and assigned one of the teams. Our project is to increase users, engagement and experiment with different channels, approaches and targeted demographic groups to optimize the acquisition process

  • Determine Deal Amount


                There was huge success with one of our beer suppliers offering a Spotlyte deal on their products. Having that consistency really improved how they were able to get their beer into the customers hand. With that being said, all those awesome beer people should consider taking advantage of this great opportunity. One note for you is if you do decide to run a Spotlyte deals, make sure it is a higher dollar amount than what you already offer. For example, if you usually offer $2 off then increase it to $3. Also, we have seen that the amount of time is very important here. Anything longer than one week will lose that velocity, we reccommend only offering for a week. Don't worry you usual deals will continue after this week has ended. Differentiate your brand from others on our app and get your beer to the customers hand.


                Understand what your products are selling for and think of price levels. When offering a deal try to bring your product to the price level below what you are in. Of course, it does not make sense to offer a $15 off deal. Instead work as close as possible, meaning get the retail price closer to that lower price point. Remember a consumer will spend a little extra when they utilize a deal. 


                Selling wine is quite the challenge, applause to all those successful at it. Personally this process needs to be made simple. Focus on brand recognition. What I have seen is that when consumers are making their decision the check the label and if they know the brand they get a bottle. So how to draw new people to yours? Get deals on two products, one that is your high end and one on the low end (price point). That way a customer has two options to choose from. The psychology behind this is simple: a customer locates your high end wine, thinks it’s too expensive, then locates the other and decides “Okay I can do this”. Now they have seen two bottles AND two labels. Like said in the beginning of this paragraph the customer will recognize the label and purchase another bottle of your wine.



We saw the problem.

Consumers want to try new products.

Stores want to provide better customer service.

Suppliers want you to try their products.

But it wasn't working.

Read more ...


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